When I was selling before teaching the industry…

When I was selling before teaching, the industry I was in took me to visit other similar businesses across the nation and around the world. We sold the same products, but our markets were different. Thus, one innovation might work in China but not here. For example, the Chinese factory produced something to accommodate their flooding issues. And while that was a smash hit there it was of no interest to my buyers in NYC, even after Hurricane Sandy devastated the area. I was remembering this while reading “RoadMap from Divison to 1 Planet”, particularly the section on integration.