I first wanted to comment on the part about producing videos for youtube. There is actually a lot of money involved in video production for these kinds of sites. For example there is a video gamer that I’m sure most people in the video gaming world have heard of who goes by the name pewdiepie (pronounced pewdeepie). Forbes has named him the highest earning youtube video producer, with an annual income of 12 million dollars. Here is a link to the article: http://www.independent.co.uk/news/people/forbes-names-pewdiepie-as-highest-earning-youtuber-with-annual-income-reaching-12m-a6695536.html . So in the previously presented model of our traditional produce to consume mentality, producing these seemingly free videos does actually fit in. I view it as gambling of sorts. The risk is that you become a social outcast (and unfortunately sometimes world-renowned) if your video is deemed to be not within the meta, but the payoff is high if you strike the audience the right way.